gporcaro at gmail dot com
@gabporcaro


EXPERIENCE
Freelance | October 2018 - Present
Writing: Hello Giggles, Better Homes & Gardens, Furthermore, Good Morning America / Hinted, Lingerie Journal, Well + Good, Soma, Summersalt
Styling: UnTuckIt, Better Homes & Gardens, Women’s Running, individual clients
Market Editor: Better Homes & Gardens, Pioneer Woman, Women’s Running

Hearst Fashion Group: Women's Health, Cosmopolitan, Seventeen, Redbook, Good Housekeeping, Woman’s Day
Senior Fashion Editor | January 2018 - October 2018

Contributed market work and ideas to all six publications. Packaged fashion and fitness stories for Women's Health. Styled stories for Women’s Health, Cosmopolitan, Woman’s Day, and Prevention. Represented magazines at ad sales presentations. Appeared as Women's Health style expert online and on social channels

Women's Health
Senior Fashion and Market Editor | May 2013 - January 2018

Conceptualized and executed covers and fashion stories. Styled celebrity, fashion, fitness, and beauty features. Wrote five monthly fashion stories, with focus on trends and service. Collaborated on branded content with Macy’s, Athleta, Propel, and Keen. Covered fashion market and fitness market. Managed a team of two editors, four interns, and several freelancers

Ladies’ Home Journal
Associate Fashion Editor | May 2005 - May 2013
Conceptualized and executed fashion stories in print and online. Created weekly style newsletter for over 598,000 readers. Wrote weekly fashion blogs and managed social channels. Worked with photo and art on international and domestic shoots, booking, and layouts. Covered women’s market, shoe market, and children’s market.

Budget Living
Fashion and Home Assistant | March 2005 - May 2005

FHM
Fashion Assistant | March 2005 - May 2005


EDUCATION

Rutgers University | May 2003 BA in Journalism & Media Studies and Art History