gporcaro at gmail dot com
@gabporcaro
Lead enterprise-level trend storytelling strategy across high-visibility retail and cultural moments, shaping seasonal narratives across digital touchpoints.
Develop proactive seasonal frameworks grounded in consumer behavior, performance analytics, and emerging shifts.
Own and oversee the New & Trending destination page, translating real-time trend intelligence into curated product edits and customer-facing stories.
Lead asset curation and storytelling direction for New Arrivals, ensuring trend-right product visibility through thoughtful selection, visual alignment, and cohesive merchandising narratives.
Partner cross-functionally with merchandising, brand, lifecycle, creative, and site teams to align with broader business priorities.
Leverage AI-assisted tools to optimize and strategize.
Influence senior stakeholders through data-backed recommendations that balance trend relevance with commercial viability.
Establish editorial standards and scalable storytelling processes across all SBU categories.
Publications: Travel + Leisure, WWD, Real Simple, Glamour, Better Homes & Gardens, Women’s Health, Cosmopolitan
Brands: Azazie, Equinox, iFit, ME+EM, Oak & Luna, Ralph Lauren, Reebok, UNTUCKit
Lead end-to-end editorial and content development across fashion, beauty, fitness, wellness, and lifestyle
Define content strategy, trend direction, and editorial frameworks aligned with SEO, audience growth, and brand objectives
Conceptualize, package, and oversee fashion and fitness stories, including cover shoots, celebrity features, and multi-platform franchises
Write and edit high-performing trend, service, and commerce content optimized for search, engagement, and conversion
Direct visual storytelling in collaboration with photo, art, and creative teams; oversee styling, shoots, and layouts
Develop and execute branded content and integrated storytelling for major consumer and lifestyle brands
Represent publications in ad sales, marketing, and brand presentations; serve as on-camera and digital style expert
Manage editorial calendars, freelancers, and cross-functional partners while meeting fast-paced deadlines
Crafted omnichannel narratives and seasonal messaging for eCommerce, wholesale, store signage, social, and video assets, collaborating with global brand stakeholders.
Contributed strategic editorial direction rooted in trend and consumer behavior insights to support brand positioning and storytelling across key touchpoints.
Wrote copy for E-Commerce, wholesale, company stores, social, and video assets.
Edited and proofread all written assets, including managing copy by the Senior
Copy Manager and the Associate Copywriter.
Led omnichannel campaign storytelling aligned to seasonal product strategy and evolving customer behaviors.
Synthesized fashion trend research into commercial messaging frameworks supporting product launches and brand initiatives.
Partnered with design, merchandising, and art direction teams to deliver cohesive trend-right execution.
Managed multi-season content calendars in a fast-paced retail environment.
Conceptualized and executed fashion features for national audiences, identifying emerging runway, retail, and cultural movements.
Covered fashion market appointments and industry shifts, translating trend intelligence into accessible, consumer-facing storytelling.
Wrote monthly trend-focused fashion stories, shaping seasonal narratives across digital and print platforms.
Rutgers University | B.A., Journalism & Media Studies and Art History | May 2003