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Tommy Hilfiger | Senior Copywriter (Contract Role) | April 2023 – Current
Write copy for E-Commerce, wholesale, and company stores
Work closely with Global team to drive seasonal concepts and develop creative messaging
Line edit and proofread all written assets, including managing copy by Senior Copy Manager and Copywriter
Freelance Content Editor, Writer, Fashion Editor, and Stylist | October 2018 – Current
Media: BH&G, Equinox, Real Simple, Reader’s Digest, Self, Travel + Leisure, WWD // Brand: Azazie, Equinox, iFit, ME+EM, Oak and Luna, Ralph Lauren, Reebok, Untuckit // Agency: Illuminista
Write website, email, product descriptions, and blog copy
Deliver SEO-focused content strategies and stories
Identify fashion, beauty, wellness, and lifestyle trends for articles and styling
Assist with art directing and styling of brand photoshoots
Organize, develop, and execute multiple assignments simultaneously
Propose visual strategies to compliment articles
White House Black Market | Senior Content Editor and Copywriter | Feb 2021 – January 2023
Plan and concept seasonal omnichannel content and campaigns
Strategize editorial pipeline, messaging, and hierarchy in close partnership with marketing and merchant teams
Write campaign, mailer, store signs, and digital assets including website, email, SMS, social, and PDP
Maintain a consistent brand voice and tone through all channels
Collaborate with design, merchant, and web team to write SEO-focused copy
Manage the Content Editor and SEO Content Editor
Hearst Fashion Group: Women’s Health, Cosmopolitan, Seventeen, Good Housekeeping, Woman’s Day | Senior Fashion Editor | January 2018 – October 2018
Contributed market work and ideas to six publications
Packaged fashion and fitness pieces for Women's Health
Styled stories for Women’s Health, Cosmopolitan, Woman’s Day, Prevention
Represented magazines at ad sales and marketing presentations
Appeared as Women's Health’s style expert online and on social channels
Women's Health | Senior Fashion and Market Editor | May 2013 – January 2018
Conceptualized and executed covers and fashion stories
Styled celebrity, fashion, fitness, and beauty features
Wrote five monthly fashion stories, with a focus on trends and service
Covered fashion market and fitness market
Ladies’ Home Journal | Associate Fashion Editor | May 2005 – May 2013
Conceptualized and executed fashion stories in print and online
Created weekly style newsletter for almost 600,000 readers
Wrote weekly fashion blogs and managed social channels
Worked with photo and art on international and domestic shoots, booking, and layouts
Covered women’s market, shoe market, and children’s market
FHM | Fashion Assistant | December 2003 – May 2005
Rutgers University | B.A., Journalism & Media Studies and Art History | May 2003